ARE YOU 21+?

So,” I ask Seth Rogen, “how many joints do you roll a week?” “I don’t know. Between fifty and seventy-five.” “Can you roll while we talk?"

Picture this: 7,000 people lighting up at the exact same moment. It’s not Woodstock. It’s the reality of this past weekend at Hall of Flowers, the cannabis industry’s premier trade show.

Traditionally a closed event, the 2024 Santa Rosa edition of Hall of Flowers will be the first year the event invites the public to the second-day of festivities. OCB is going for a joint-lighting world record at 4:20pm.

Houseplant and OCB have joined forces to introduce Houseplant by OCB. This exciting partnership is set to revolutionize the rolling paper market, offering unmatched quality and category authority to cannabis enthusiasts in the United States and Canada.

In an exclusive reveal ahead of its official announcement, Houseplant, the cannabis lifestyle brand co-founded by Seth Rogen, Evan Goldberg and Michael Mohr, has formed a partnership with OCB, a revered French rolling paper company with a century-long heritage.

The man who sells the most rolling papers in the world is either exactly who you think he is or nothing at all. Yes, he has hung out with Hunter S. Thompson, partied at the Playboy Mansion, lost his car while high on edibles and had his warehouse raided by the feds.